Share the campaign with your staff and motivate them to get involved by sharing the content or taking part in the #DestinationSummer TikTok challenge. You can find all details on how staff can get involved here.
A lot of employees in the Travel and Tourism industry are very active on TikTok and have a strong following. Please make sure to reach out directly to any employees who you feel will be a great fit for this campaign. A direct and personal invitation can make employees feel valued.
Amplify our message by sharing our visuals and suggested copy across your social media channels. Don’t forget to include #DestinationSummer and #summer2021!
TWITTER: Companies across the travel & tourism value chain are taking measures to make sure Europeans can travel safely this summer. Find out more on www.destinationsummer.eu
[Company name] joins the #DestinationSummer – time to reconnect Europe! Find out more on www.destinationsummer.eu
Share our campaign video on your social media channels, helping spread the word about why a safe reopening of borders in Europe is important to you this summer.
You can either download it here to upload on social media (best option for Instagram) or share the Youtube video.
Is your company active on TikTok? Then take part in the TikTok challenge on your official channel. Follow our Destination Summer TikTok profile and show how you are training to travel!